About Raf Gonzalez


Digital Art Director
cell: 626-246-2536
email: rafgonzalez01@gmail.com

Innovative, strategic and proactive creative thinker, with 15 years of experience in digital design media, roles in digital strategy, web production management, branding and identity development, social media creative and development, and user experience design for entertainment, non-profit and commercial businesses.

Provides excellent creative vision, strong team-building, leadership experience, communication and interpersonal skills. Experience working with large brands and agency partnerships for non-profit and private organizations. Understands production side and deadline-driven demands of advertising on the web and in social media.

As a Digital Art Director, responsible for creating, implementing and managing digital creative design content, social media channel updates and online activities for multiple clients in the non-profit and private entertainment sector. Creates and manages digital platforms and campaigns, designing brand new web and micro websites. Experienced in optimization testing, email newsletters management, website component updates and social media ad branding to support and advance client mission, growth, objectives and priorities.

Has had several digital creative management roles in the private and non-profit sector. Most recently served as Digital Art Director at One & All advertising agency, where he worked closely with creative directors and strategy team to create seasonal digital campaigns, including social media and digital content. All digital campaigns are used for multiple food banks and missions network organizations nationwide. Worked closely with development and programming team to strategically design, develop and execute new websites and microsites for clients, from wire framing and site mapping to design and deployment. Strategic visualization, design and export of multiple digital test optimizations for all digital platforms, including mobile devices, iPads and desktop designs. Contributed innovative ideas as part of development and strategy team to improve processes for updates and creation of social media campaigns and website redesign.

Analytics and media teams reported 70-80% of clients saw an increase of 250% in online traffic, and higher donation growth from 150-350% in comparison to previous year. Worked on campaigns for major North American non-profit organizations and state food banks, including The Salvation Army Network, U.S. and Canadian Missions, American Red Cross, Project Hope, Mercy Ships, World Vision, Animal Care, Operation Smile, Boys and Girls Clubs.

Previously worked as Sr. Web Designer for Warner Bros/Telepictures Productions for 9+ years. Collaborated, produced, designed and programmed multiple online elements, such as websites, micro-sites, landing pages, social media elements, animated banner ads, daily content production and programming. Worked for Warner Bros/Telepictures Productions digital team for daytime TV shows, including Ellen, Extra, Bethenny, Anderson Cooper, Let’s Ask America, TMZ, People’s Court, Judge Mathis, Dr. Drew’s Lifechangers, The Bonnie Hunt Show, The Tyra Banks Show, Crime Watch, The Real.

Specialties:
Digital creative, user experience (UX), social media marketing and management, strategic communications, creative direction, internal and external digital communication management (WorkFront), web design and development, and branding and identity development.

Design and Software Experience:
Typography, layout, sitemap, wire framing, color theory, design, strong knowledge of photography and art history. Proficient in all versions of Creative Studio: Photoshop, Sketch, WorkFront, Adobe Animated, Dreamweaver, Flash, Illustrator, InDesign, Final Cut Pro, After Effects, Lightroom, Keynote, Bridge and Office Programs. Management and communication network software: WorkFront and Proof HQ. Front-end programming experience and skills include: XHTML, PHP, CSS, XML, UI/UX, CVS, JavaScript, JQuery, Word Press, Movable Type, CMS and Crowd Fusion Systems.

Inspiration:
Inspired by family, friends, adventure travel, photography, deep learning, music, AI, cognitive computing, contests, social engagements, explorations, diversity, digital marketing, entertainment and film, technology, fashion, computer science, advertising, product and web design, tech-art, art history, museums, data and analytics, disruptive TV, Italian architecture, art galleries, automobiles, science, history, interior and product design, medicine, branding, UX design, space, digital trends.

References upon request.

Resume PDF link here.
Resume .doc link here.