NBC Universal Television® Creative department ask me to create a few creative digital and print pieces to promote their successful supernatural TV series: GRIMM. They wanted me to think out of the box and imagine what you believe would be sticky and engaging creative for users across all platforms—with a specific focus on rich media artwork.
I was given a limited amount of assets and information, a tight deadline and poor quality images. I had to step outside of my comfort zone and come up with a unique and creative solution.
I was able to color manipulate and transform some of these images, and place them according to the composition I had in mind. My main focus was to design them for use in rich media and in an open design environment.
Original assets provided by NBC Universal Television®
Primary pen sketches
After doing my research and viewing some of the supernatural series, I wanted to promote it in a more dramatic, effective and scary way, in which the lead actors would be placed in a more action-figure perspective. I felt it needed a scary touch, just like what they did in the ’80s with Friday The 13th and A Nightmare on Elm Street. But in this case, having the same feeling, but with a modern touch and a more dynamic approach. I wanted to visualize and capture a vivid scenery in which the drama and action drives you to watch the show.
1st creative design comp
2nd creative design comp
3rd creative design comp
The final concept design was selected based on the creative need and process. I had a lot of fun composing, sketching, organizing and photo-manipulating the selected assets and approved copy. The client was very excited and happy with the final concept. I created multiple files for online ads and print pieces as needed.
After selecting a final design style element, I created a few banner ads and TV spots in which the design will be advertised. In many cases, it will live on live streaming apps, tv video programs and mobile devices
I created a few print pieces with different sized billboards
Banner ad for social media, standard TV and mobile apps