About me

I am an innovative, strategic, proactive, creative thinker, providing excellent creative vision, strong team-building, leadership experience, with excellent communication and interpersonal skills. I am driven by the production deadline-driven demands of interactive and innovative digital products, website redesign and digital media campaigns for mobile and desktop view.

I have performed in multiple digital design media roles in user experience and interface design (UX/UI), mobile and web applications, creative development, digital strategy, branding identity, and social media creative. I have served as art director and as both a lead and team member for creative digital and marketing campaigns of national and international brands, major entertainment studios, tech companies, non-profit organizations, and academic institutions.

As Senior UX Lead Designer, I lead a small team of designers, work closely with stakeholders, product owners, researchers, analytics, Development and Engineering team members to execute, align and determine overall design strategy, visual and interaction design, feature enhancements, testing, development, and final deliverables. Responsible for internal documentation, runway presentation decks, component library enhancement, user testing reviews, prototyping, and final release reviews.

As a Digital Art Director, I been responsible for creating, implementing and managing digital creative design content, social media channel updates and online activities for multiple clients and industries. Creates and manages digital platforms and campaigns, designing brand new web and micro websites. Experienced in optimization testing, email newsletters management, website component updates and social media ad branding to support and advance client mission, growth, objectives and priorities.

Worked closely with creative directors and strategy team to create seasonal digital campaigns, including social media and digital content. All digital campaigns are used for multiple food banks and missions network organizations nationwide. Worked closely with development and programming team to strategically design, develop and execute new websites and micro-sites for clients, from wire framing and site mapping to design and deployment. Analytics and media teams reported 70-80% of clients saw an increase of 250% in online traffic, and higher donation growth from 150-350% in comparison to previous year.

I have designed major campaigns for major North American non-profit organizations and state Feed America Food Banks®, including The Salvation Army Network, U.S. and Canadian Rescue Missions, American Red Cross, Project Hope, Mercy Ships, World Vision, Animal Care, Operation Smile, Boys and Girls Clubs. Strategic visualization, design and export of multiple digital test optimizations for all digital platforms, including mobile devices, iPads and desktop designs. Contributed innovative ideas as part of development and strategy team to improve processes for updates and creation of social media campaigns and website redesign.

As a Sr. Web Designer for Warner Bros/Telepictures Productions for 9+ years, I collaborated, produced, designed and programmed multiple online elements, such as websites, micro-sites, landing pages, social media elements, animated banner ads, daily content production and programming. Worked for Warner Bros/Telepictures Productions digital team for daytime TV shows, including Ellen, Extra, Bethenny, Anderson Cooper, Let’s Ask America, TMZ, People’s Court, Judge Mathis, Dr. Drew’s Lifechangers, The Bonnie Hunt Show, The Tyra Banks Show, Crime Watch, The Real.






Inspired by:

Inspired by digital user experiences, machine deep learning, AI, cognitive computing, social media, digital marketing, entertainment and film, digital technology, computer science, online advertising, product and interactive design, tech-art, data and analytics, disruptive TV, branding, UX design, digital trends.






Let’s talk:

Email: rafgonzalez01@gmail.com

Phone: 626-246-2536


Resume info:
.PDF link here.



References upon request.