About me

As a Digital Art Director, responsible for creating, implementing and managing digital creative design content, social media channel updates and online activities for multiple clients and industries. Creates and manages digital platforms and campaigns, designing brand new web and micro websites. Experienced in optimization testing, email newsletters management, website component updates and social media ad branding to support and advance client mission, growth, objectives and priorities.

Has had several digital creative management roles in the private and non-profit sector. Most recently served as Digital Art Director at One & All advertising agency, where he worked closely with creative directors and strategy team to create seasonal digital campaigns, including social media and digital content. All digital campaigns are used for multiple food banks and missions network organizations nationwide. Worked closely with development and programming team to strategically design, develop and execute new websites and micro-sites for clients, from wire framing and site mapping to design and deployment. Analytics and media teams reported 70-80% of clients saw an increase of 250% in online traffic, and higher donation growth from 150-350% in comparison to previous year.

Worked on campaigns for major North American non-profit organizations and state Feed America Food Banks®, including The Salvation Army Network, U.S. and Canadian Rescue Missions, American Red Cross, Project Hope, Mercy Ships, World Vision, Animal Care, Operation Smile, Boys and Girls Clubs. Strategic visualization, design and export of multiple digital test optimizations for all digital platforms, including mobile devices, iPads and desktop designs. Contributed innovative ideas as part of development and strategy team to improve processes for updates and creation of social media campaigns and website redesign.

Previously worked as Sr. Web Designer for Warner Bros/Telepictures Productions for 9+ years. Collaborated, produced, designed and programmed multiple online elements, such as websites, micro-sites, landing pages, social media elements, animated banner ads, daily content production and programming. Worked for Warner Bros/Telepictures Productions digital team for daytime TV shows, including Ellen, Extra, Bethenny, Anderson Cooper, Let’s Ask America, TMZ, People’s Court, Judge Mathis, Dr. Drew’s Lifechangers, The Bonnie Hunt Show, The Tyra Banks Show, Crime Watch, The Real.

Inspired by:

Inspired by family, friends, adventure travel, photography, deep learning, music, AI, cognitive computing, contests, social engagements, explorations, diversity, digital marketing, entertainment and film, technology, fashion, computer science, advertising, product and web design, tech-art, art history, museums, data and analytics, disruptive TV, Italian architecture, art galleries, automobiles, science, history, interior and product design, medicine, branding, UX design, space, digital trends.

Let’s talk:

Email: rafgonzalez01@gmail.com

Phone: 626-246-2536

Resume info:
.PDF link here.

References upon request.