Creative Mode+
+ Los Angeles
+ New York
+ Hollywood
+ Beverly Hills
Hello and Welcome!
My name is Raf Gonzalez, Creative Art Director and UX Manager based in Los Angeles, California. I am known for my innovative, strategic, proactive and creative thinking. I possess excellent creative vision, strong team-building skills, leadership experience, and outstanding communication and interpersonal skills. I am motivated by the fast-paced demands of product development technology, human-centered design strategies, information systems architecture, artificial intelligence automation tools, and data-metric driven solutions in both creative and marketing sectors.
studios & brands
I have worked with numerous worldwide entertainment studios and digital advertisement agencies in various roles, including Art Direction, User Experience and Interactive Interface Designer (UX/UI). These roles have involved designing mobile and web applications, creative development, digital strategy, branding identity, and social media content. I have also held the position of Art Director and Team Lead for digital creative and marketing campaigns for national and international brands, major entertainment studios, tech companies, healthy living organizations, non-profit organizations, and academic institutions.
experience & skills
Skills
Product Design Thinking
Visual and Interaction Design
UX/UI Design
Prototyping
AI & Data Analytics
Information Architecture
Actionable Insights
UX Research & Testing
Art Direction
360 Degree Branding
Design Systems Creation
Product Management & Ownership
Tools
Figma
Sketch
InVision
Adobe XD
Adobe Animate
Final Cut Pro
Premier Pro
After Effects
Lightroom
Keynote
MS Office
Adobe Creative Cloud
Professional Experience
Extensive experience of over 15 years in User Experience design, with a solid understanding of web standards, technologies, and trends
Over 7 years of experience in rapid prototyping and a deep understanding of design systems, style guides, and pattern libraries
A decade of experience in creating promotional rich media for various social media channels
Over 15 years of experience in web design, production, and development, working with major brands and agencies in technology, entertainment, non-profit, and commercial industries.
what i do
Design
Creative Direction
Visual Design
UI / UX
Advertisement & Promotion
Email Campaign Design
Social Media Design
Digital
UX / UI
Interactive Design
Prototyping
Product Design
Information Architecture
Digital Strategy
Branding
Interactive Design
TV & Entertainment Branding
Social Media Branding
UX / UI
Prototyping
Product Design
Packaging
Art Direction
Package Design
Logo Design
Photography
Art Direction
Retouching
Product Photography
Fashion Photography
Collateral
Retail Packaging
Promotions & Events
Business Cards
Brochures
Photo by: WB-media
present and past experience
As UX Manager, I lead a small team of designers, work closely with stakeholders, product owners, researchers, analytics, Development and Engineering team members to execute, align and determine overall design strategy, visual and interaction design, feature enhancements, testing, development, and final deliverables. Responsible for internal documentation, runway presentation decks, component library enhancement, user testing reviews, prototyping, and final release reviews.
As a Digital Art Director, I been responsible for creating, implementing and managing digital creative design content, social media channel updates and online activities for multiple clients and industries. Creates and manages digital platforms and campaigns, designing brand new web and micro websites. Experienced in optimization testing, email newsletters management, website component updates and social media ad branding to support and advance client mission, growth, objectives and priorities. Worked closely with creative directors and strategy team to create seasonal digital campaigns, including social media and digital content. All digital campaigns are used for multiple food banks and missions network organizations nationwide. Worked closely with development and programming team to strategically design, develop and execute new websites and micro-sites for clients, from wire framing and site mapping to design and deployment. Analytics and media teams reported 70-80% of clients saw an increase of 250% in online traffic, and higher donation growth from 150-350% in comparison to previous year.
I have designed major campaigns for major North American non-profit organizations and state Feed America Food Banks®, including The Salvation Army Network, U.S. and Canadian Rescue Missions, American Red Cross, Project Hope, Mercy Ships, World Vision, Animal Care, Operation Smile, Boys and Girls Clubs. Strategic visualization, design and export of multiple digital test optimizations for all digital platforms, including mobile devices, iPads and desktop designs. Contributed innovative ideas as part of development and strategy team to improve processes for updates and creation of social media campaigns and website redesign.
As a Sr. Web Designer for Warner Bros/Telepictures Productions for 9+ years, I collaborated, produced, designed and programmed multiple online elements, such as websites, micro-sites, landing pages, social media elements, animated banner ads, daily content production and programming. Worked for Warner Bros/Telepictures Productions digital team for daytime TV shows, including Ellen, Extra, Bethenny, Anderson Cooper, Let’s Ask America, TMZ, People’s Court, Judge Mathis, Dr. Drew’s Lifechangers, The Bonnie Hunt Show, The Tyra Banks Show, Crime Watch, The Real.
Let’s Connect!
Phone
(626) 246-2536
Email
rafgonzalez01@gmail.com
Resume