Once I had all design ideas in place and was able to analyze and gather all the must-have content from the existing site, I started working with the style guides, color palettes, gradients, button styles, font elements, image selection and space frame structures. Within the design process, I searched free images and icons to aesthetically help design my vision for the new Cedars-Sinai website. At the starting design phase, one of the main elements I included at the very top was a video roll image (which will be about 10 seconds long). According to best practices and statistics, a video roll helps users understand and connect to a company's goals, services or commitment in a more positive and engaging way. The user flow I propose is connected with the present one, but in a more effective and user friendly way, as every section or module has a connection from start to finish. For example, we have a main hero video roll that engages people, followed by the hospital's mission statement. Next, we have the three main quality care categories, which include Choosing a Doctor, Look-up Conditions, and Find a Location. Then we have the Main Healthcare programs, followed by the Our Commitment area, then Patient Stories, and Way to Help module. Keep in mind that these categories and module placement can change depending on statistics, user flow data and optimization test reports. Please note additional arrows pointing down, which work as a graphical engagement for users to keep reading and follow more site content.

Finally, when I had the main content flow in a more natural state, I created all main navigation, drop down menus, social link widgets, and footers. For the the main navigation system, I had to update and reorganize some links. The original utility box at the top seemed to be functional, however, I added a donate button for a better find. I would like to gather more data to see which links are working in a more effective manner. The present jumbo drop down menu seems to work effectively – I just made some minor updates so it will work and pair better with the new website look and functionality. For the social link container widget, I wanted it to be more dominant than what they originally had. I added three major social link channels as a way for the users and hospital to stay more connected in the social media space. I also created a container for people to sign up for the hospital's newsletter if they have one. This will be a very effective way to share information about services, changes, and general updates about the hospital's businesses. Keep in mind that all social channels can up updated very quickly as necessary. For the footer area, I had to rearrange the navigation flow and content to feel more combined and organized. I split the footer area into two sections, one containing a list of most effective category, and the other, with more general information required by the hospital. In addition to rearranging the footer navigation links, I added the Cedars-Sinai logo, a dial 911 reminder, and a new donate button.

I'm very happy with the results. The proposed website looks much cleaner, more organized and informative. Cedars-Sinai's new homepage needed to feel elegant, simple, and educational. It also needed to showcase programs and services that Cedars-Sinai provides, with a more modern look and feel, and additional major user flow navigation and functionalities. The new homepage needed to represent the people of Los Angeles and their communities in a more effective and humane way. The updates and additional body content now flow in a more effective and functional matter. The video roll will work best along with an engaging headline, following with other featured stories within the carousel module. For developers, all modules, widgets, navigation and their content can be updated in a fast and effective way. Most of the image blocks share the same ratio size for cropping images and updating them. Keep in mind that most of the design elements and functionalities are based on best online trends and usability evaluation testing. I can bolster my design and user flow choices and updates by having information on metrics, analysis data, user behavior information, and other tracking data from the Cedars-Sinai teams.